Finding your niche
Thursday 27th March 2025 | 6-8pm
Middle Eight Hotel, The Balcony
66 Great Queen Street
Covent Garden
London WC2B 5BX
Event summary
Finding your niche as a brand or retailer is crucial for standing out in a crowded market. By identifying and focusing on specific segments, you can tailor your products, services, and marketing efforts to meet the unique needs and preferences of that audience. This not only helps in building a loyal customer base but also differentiates your brand from competitors. Putting customers at the core of your strategy ensures that their feedback and needs drive your business decisions, fostering trust and long-term relationships. Ultimately, this customer-centric approach, combined with a well-defined niche, enhances your competitiveness and sustainability in the market.
Agenda

18.00 - Arrival and welcome drinks
18:30 - Introductions & Discussion
19.30 - Canapes & Drinks
Our event
This a free event bringing together digital leaders from all industries. It’s a chance to chat openly about the challenges of digital transformation, share what’s working and what isn’t. No pitches—just meaningful discussions and actionable takeaways.
This is for you if you're
- A digital leader focused on growth and transformation specifically within Customer Experience.
- Have ambitious digital goals that need a clear path forward.
- Looking for practical insights to bridge the gap between strategy and execution.
The venue
The Middle Eight hotel in the heart of Covent Garden, is a mix of history and culture. Previously The Royal Opera House, over the years the venue has transformed into a beautiful hotel. The Balcony, previously the most prestigious place to be seated, is now a modern meeting space and bar, where we will be able to connect and discuss the challenges and opportunities facing design leaders across industries.
Register your interest